Social media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements. However, posts that contain client or patient-specific information can have dire consequences for healthcare organizations. What social media actions violate HIPAA rules? Posting patients’ protected health information on social media, even if it’s accidentally, without the patients’ […]
Never let your guard down when you’re on social media! Malicious hackers are becoming better at stealing your personal information, so keep these reminders and tips in mind to remain safe while you’re on platforms like Facebook and Twitter. Lock screens exist for a reason Always lock all your devices as soon as you stop […]
Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.
The Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured.
Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd.
Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable.
Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing.
There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer.
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing.
More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, […]